Merlin’s Magic Wand
24th November 2011
In the light of recent conversations on our facebook page and elsewhere we wanted to clarify the objective of Merlin’s Magic Wand – which is very simple. We know that there are many children facing difficulties of all kinds - illness, disability or social issues - who would benefit greatly from a day at one of our attractions, when they can just have fun with friends and family, and get away from everyday concerns. The aim of Merlin’s Magic Wand, through the provision of tickets and grants, is to offer this opportunity to families who might not otherwise be able to visit us.
Unfortunately our resources are not unlimited. As more people have become aware of the work of Merlin’s Magic Wand, and the number of individual applications has grown, we need to explore new ways of managing these. We believe that in the future the best way to reach the maximum number of different children will be for us to increasingly work in tandem with specialist organisations – charities, support groups and educational and social services departments - who have direct access to those who would benefit most, and the communications channels to spread the word. More than this, given our aim must always be to give as many children as possible a magical day out, rather than the same children an annual outing – we also believe that working with partner organisations will better ensure this. Finally such partnerships will leave our small dedicated team more time to develop our activities into new areas – taking the magic out to those children who will never be well enough to come to us. We make no apologies for this. That said nothing will change until we have alternative arrangements in place and ALL eligible children should continue to apply through our website www.merlinsmagicwand.org, where full details are available.
We would therefore like to take this opportunity to apologise unreservedly to anyone who was confused by some recent communications, or who interpreted them as in any way discriminating against children with autistic spectrum disorders. That was certainly not our intention. The National Autistic Society is undoubtedly one organisation with whom we are in discussions, but with the express aim of making these tickets more widely available and certainly NOT to limit access for those with autism or any other issue. We would also like to reassure anybody that might be concerned that if children are fortunate enough to be allocated tickets as part of the Merlin’s Magic Wand scheme there is, and never will be, any charge for these.
We have taken very seriously all of the comments posted over the last couple of days relating to this subject, and we hope that this statement will reassure you all. If anyone still has concerns however please feel free to contact us direct offline on firstname.lastname@example.org.