Conference Agenda

10.45 AM - 11:00 AM: Registration and Networking

11:00 AM - 11:20 AM: Welcome Address

Rob Smith, Director, New Business Development  

11:20 AM - 12:00 PM: Keynote Session: Unveiling the Magic of Merlin 

Scott O’Neil, Chief Executive Officer, Merlin Entertainments

12.05PM - 12.40PM: The Magic of Joyful Lives: Discovering Purpose In Our Industry

Spencer Holt, Chief People & Experience Officer, Merlin Entertainments

12:40PM - 1:45 PM: Lunch Break, Networking & Partner Showcase

1.45 PM – 2.15 PM: The Power of Partnership: Collaborating for Sustainable and Social Impact 

Moderated by Hannah Tucker, Internal Communication Belonging Director, Merlin Entertainments 

2:15 PM to 2:45 PM: Transforming Guest Experiences Through Data & Technology Panel

• Phil Parker, Digital & Data Guest Transformation Partner Lead, Equal Experts  
• Ignachio Bachiller, Chief Executive Officer, Fever
• Kirin Sinha, Founder and CEO at Illumix

Moderated by Sarah Venning, Chief Data & Digital Officer, Merlin Entertainments

2:45 PM - 3:00 PM: Coffee & Cake Break 

3:00 PM – 3:45 PM: Crafting the Magic: Hands-On Workshops with Merlin Magic Making Creatives  

3:45 PM – 4:00 PM: Closing Keynote: "The Future of Magic" Closing Remarks and Thank You

Scott O’Neil, Chief Executive Officer and Matt Jowett, Chief Corporate Officer, Merlin Entertainments

4:00PM – 4:45PM: Auction Closes &Transition to Private London Eye River Cruise 

4:45PM – Private London Eye River Cruise Sets Sail