About us and our Magical Programmes
About Us
Merlin’s Magic Wand is a children’s charity dedicated to bringing joy and connection to children around the world. Our work is made possible through our partnership with Merlin, a global leader in branded entertainment, with theme parks, city-centre attractions, and LEGOLAND® Resorts across the UK, US, Europe, China, and Asia Pacific.
Together, we deliver three magical programmes that reach children and families worldwide.
Magical Days Out
Magical Days Out give children and families who need it most an unforgettable day of fun and adventure, thanks to our amazing partner organisations. We bring the magic to children facing illness, disabilities, or adversity, creating joy and memories that last a lifetime.
Discover Magical Days Out
Magic On Tour
Magic On Tour is our exciting community outreach initiative, bringing the wonder of Merlin attractions directly to children in schools, hospices, and hospitals. Through this programme, Merlin team members around the world use Merlin Volunteer Days to create unforgettable, joy-filled experiences - either in person or virtually.
Discover Magic On Tour
Merlin's Magic Spaces
Merlin’s Magic Spaces bring magic to the places where children spend a lot of their time - hospitals, treatment centres, orphanages, special educational needs schools, and hospices. Working with our Merlin Magic Makers (yes, that’s a real job!), we design and create attraction-themed areas inspired by some of the world’s favourite brands.
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In 2025, we created a magical experience for 183,969 children facing illness, disability or adversity.
