• Monday July 7^th 2025
• Merlin's Magic Wand, Alton Towers Resort, Enhanced Magical Day Out, Magical Experiences, Magic Program
• R. Ryan

Creating Lasting Memories with a Magical Day Out at Alton Towers Resort

When a young father facing a life-limiting diagnosis wished to make precious memories with his daughters, the team at Alton Towers Resort made sure his Magical Day Out was nothing short of extraordinary. With help from Merlin’s Magic Wand and incredible team members across the park, Stuart and his family experienced a day filled with laughter, love, and unforgettable moments.

• Wednesday June 4^th 2025
• Merlin's Magic Wand, Merlin Entertainments, Madame Tussauds Amsterdam, Magical Day Out, Amsterdam
• R. Ryan

Madame Tussauds Amsterdam Hosts Inclusive VIP Experience for Local Charities

Madame Tussauds Amsterdam rolled out the red carpet for families from Emma’s Children’s Hospital, Oranjehuis, and De Biezenwaard, creating a day filled with laughter, creativity, and unforgettable moments. Coordinated by Lisa Van Vliet and her team, this special visit transformed the iconic attraction into a celebration of joy, connection, and creating memories.

• Monday June 2^nd 2025
• Merlin's Magic Wand, Merlin Entertainments, Madame Tussauds Beijing, Magic Space, Beijing
• R. Ryan

Bringing Imagination to Life with a New Magic Space in the Heart of Dongcheng

Merlin’s Magic Wand has unveiled a vibrant new Magic Space in Beijing’s Dongcheng District, created in partnership with Madame Tussauds Beijing to inspire creativity and connection in local children. Located in a trusted community children’s home, this immersive environment blends interactive play with rich storytelling to celebrate imagination and childhood joy.

• Tuesday May 27^th 2025
• Merlin's Magic Wand, Merlin Entertainments, London Eye, Madame Tussauds London, SEA LIFE Brighton, London, Brighton
• R. Ryan

A Walk for Magic from the London Eye to SEA LIFE Brighton

During Mental Health Awareness Week, teams from across Merlin Entertainments took on a 53.6-mile walk from the London Eye to SEA LIFE Brighton – all to support Merlin’s Magic Wand. From scenic trails and 900m climbs to laughter, teamwork, and a few unexpected detours, this four-day challenge was more than just a walk – it was a powerful reminder of what we can achieve together.