Want To Live in a LEGO® City? This Charity Competition Gives You a Chance — With a Tiny Catch

The magical opportunity is being brought to life in partnership with Merlin’s Magic Wand, LEGOLAND® Discovery Centre Birmingham’s official children’s charity partner. A global organisation that brings magical experiences to children who need them most.

From today, families can enter the competition via a text-to-donate system, which offers participants the opportunity to donate £2 per entry, with a free entry option available too.

The winning family will be selected at random and announced on The International Day of Families, which falls on the 15^th of May 2025.

“We’re thrilled to bring this idea to life in Birmingham,” said Amy Langham, General Manager of LEGOLAND® Discovery Centre Birmingham. “It’s a fantastic way for families to be part of our iconic Miniland while supporting a great cause.”

“Every entry helps fund magical experiences for children who need them most,” added Suzy Jackson, Fundraising Manager at Merlin’s Magic Wand. “It’s about inclusion, joy, and a little bit of LEGO® magic.”

To enter this brick-ceptional competition, all you need to do is text FAMILY to 70215 for more details. Texts charged at your standard network rate. Full terms and conditions can be found below. 

Competition Terms & Conditions