• Wednesday June 4^th 2025
• Merlin's Magic Wand, Merlin Entertainments, Madame Tussauds Amsterdam, Magical Day Out, Amsterdam
• R. Ryan

Madame Tussauds Amsterdam Hosts Inclusive VIP Experience for Local Charities

Madame Tussauds Amsterdam rolled out the red carpet for families from Emma’s Children’s Hospital, Oranjehuis, and De Biezenwaard, creating a day filled with laughter, creativity, and unforgettable moments. Coordinated by Lisa Van Vliet and her team, this special visit transformed the iconic attraction into a celebration of joy, connection, and creating memories.

• Monday June 2^nd 2025
• Merlin's Magic Wand, Merlin Entertainments, Madame Tussauds Beijing, Magic Space, Beijing
• R. Ryan

Bringing Imagination to Life with a New Magic Space in the Heart of Dongcheng

Merlin’s Magic Wand has unveiled a vibrant new Magic Space in Beijing’s Dongcheng District, created in partnership with Madame Tussauds Beijing to inspire creativity and connection in local children. Located in a trusted community children’s home, this immersive environment blends interactive play with rich storytelling to celebrate imagination and childhood joy.

• Tuesday May 27^th 2025
• Merlin's Magic Wand, Merlin Entertainments, London Eye, Madame Tussauds London, SEA LIFE Brighton, London, Brighton
• R. Ryan

A Walk for Magic from the London Eye to SEA LIFE Brighton

During Mental Health Awareness Week, teams from across Merlin Entertainments took on a 53.6-mile walk from the London Eye to SEA LIFE Brighton – all to support Merlin’s Magic Wand. From scenic trails and 900m climbs to laughter, teamwork, and a few unexpected detours, this four-day challenge was more than just a walk – it was a powerful reminder of what we can achieve together.

• Tuesday May 27^th 2025
• Merlin's Magic Wand, Alton Towers Resort, Merlin Entertainments, Magical Day Out
• R. Ryan

Sebbie’s Special Day at Alton Towers

Meet Sebbie Hall—a 22-year-old with a heart full of kindness who turned his dream into a magical reality at Alton Towers. From litter picking with a smile to sharing uplifting messages, Sebbie’s visit was a beautiful reminder of the power of small acts to make a big difference. His story will warm your heart and inspire you to spread a little magic of your own.