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About Us and our Magical Programs

About Us

Merlin’s Magic Wand is an independent non-profit bringing joy and connection to children across the USA. Our work is made possible through our partnership with Merlin Entertainments, a global leader in branded entertainment, with resort theme parks, city-centre attractions, and LEGOLAND® Resorts spanning the UK, US, Europe, China, and Asia Pacific.

Through this partnership, we deliver three programs across Merlin’s US attractions, creating magical experiences for children and families who need them most.

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Magical Days Out

Magical Days Out give children and families who need it most an unforgettable day of fun and adventure, made possible through our incredible partner organizations. We bring the magic to children facing challenges, from illness and disabilities to other forms of adversity, creating joy and memories that last a lifetime.

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The MMM creative team and Julian our Project Manager

Merlin's Magic Spaces

In the places where children spend the most time - hospitals, treatment centers, special needs schools, and hospices - we create Magic Spaces. Working with Merlin Magic Makers, our design teams transform everyday areas into immersive, attraction-themed spaces inspired by some of the world’s most loved brands.

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Magic On Tour

Magic On Tour is our community outreach program, bringing the wonder of Merlin attractions directly to children in schools, hospices, and hospitals. Through this initiative, Merlin team members around the world use Merlin Volunteer Days to create unforgettable, joy-filled experiences - either in person or virtually.

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Donate Today and Make a Difference

Donate or fundraise for our programs today. Every penny helps create unforgettable experiences for children who need it most.

Donate Now

A young girl touches a starfish at the SEA LIFE London Aquarium touch pool

In 2025, we created magical experiences for 183,969 children globally facing illness, disability or adversity.

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