University Hospital of North Midlands

Stoke-on-Trent, UK

January 2020

The 48th Merlin’s Magic Spaces project makes a big splash for children at the University Hospital of North Midlands.

Merlin’s Magic Wand, Alton Towers Resort and Merlin’s Magic Making Studios teamed up with the University Hospital North Midlands to create a vibrant, truly unique and welcoming space for thousands of youngsters visiting the Children’s Unit.

The new exciting and colourful entrance foyer, which was unveiled recently features an iconic flume boat from the Staffordshire-based theme park for children and families to enjoy, as well as an interactive wall play feature and immersive theming inspired by Alton Towers Resort.

This 48th Merlin’s Magic Spaces project provides a warm, magical and remarkable welcome area to support children and their families visiting the wards. The finished space is now set to put a smile on the faces of thousands of children undergoing treatment and medical care, thanks to the amazing transformation.

The new area is the latest in a series of projects delivered by Merlin’s Magic Wand, Merlin’s Magic Making and Alton Towers Resort for the hospital and its patients. Other projects have included the creation and installation of Alton Towers Resort-themed play and social rooms, an innovative fully-themed Mobile Entertainment unit for those who are unable to reach the play and social rooms due to illness, as well as providing hundreds of tickets for patients to enjoy a fun-packed day out at the Staffordshire Theme Park, helping create precious memories and much-needed respite for children undergoing treatment.

Erin Woods, Charity Manager of Merlin’s Magic Wand, said “We have a long-standing relationship with the UHNM and it is an honour to be able to continue working with them to support the children who attend the hospital. We strive to create magical memories and make it possible for all children to access the magic of Merlin Entertainments. With each Merlin’s Magic Spaces project we come a step closer to our goal of creating more smiles, giggles and laughs all around the world.”

The new Magic Spaces project is already proving a hit with the senior matron, who commented, “You will be surprised how much the log flume is used. I had cause to sit in the entrance last week. Most children jump in as they are passing through. A Mum and young boy on Friday took a selfie in the log flume and sent it to Dad saying – we decided to go to “The Towers” for the day instead of the hospital for surgery!”


About us

The Charity makes FUN accessible to children with three Magic Spells: "Magical Days Out" providing tickets and contributing towards a travel grant for families to enjoy their day at a Merlin Entertainments’ attraction; "Merlin’s Magic On Tour" working with our local communities at hospitals and hospices to bring the magic to the children wherever they are; and "Merlin’s Magic Spaces" designing and creating amazing projects in hospitals, orphanages, learning centres and more all around the world.

Merlin’s Magic Wand is a charitable trust registered with the UK Charities Commission, registration number 1124081. Merlin’s Magic Wand Trustees Limited is a company incorporated in England and Wales with registered number 06511344.

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