We know that when it comes to the design, creation, and launching of our campaigns we need support and advice from families, parents and children with lived experiences. That's why we're excited to be collaborating with the neurodiverse social enterprise Born Anxious on an exciting new idea for 2023.
Born Anxious is a homegrown clothing label with two objectives; one, to make clothes designed with neurodiverse children and adults in mind, and two, to remain planet friendly. As a parent of an autistic child Founder and CEO Kellie Croft wondered about what could help her and other caregivers to share how proud they were of their lives and their children. We've loved getting her advice and support on neurodiverse activities and activations.